WORKS / WEBSITE REDESIGN
Triton Baja
Triton Baja is a student engineering team at UC San Diego that designs, builds, and races an off-road vehicle from the ground up.
SERVICE
VISUAL IDENTITY
ROLE
UX/UI
TEAM
ELISA LE
SOPHIA HO
TIMELINE
2026
01 problem
flagged @ inspection
The personality was already there. The website just wasn’t showing it.
While the team had no shortage of personality, their website didn’t reflect the same energy.
I redesigned and rebuilt the site to better capture Baja’s identity, make information easier to navigate, and create a system future members could actually maintain. What started as a visual refresh quickly became a bigger question: how do you design something for longevity?
02 usability audit
walking the course
Before jumping into a redesign, I audited Baja’s existing website to understand what was and wasn’t working. The biggest issue wasn’t a lack of content—it was a lack of cohesion. Inconsistent typography, spacing, colors, and page layouts made information difficult to scan, while important content like sponsorship opportunities competed for attention.
On top of that, the existing site relied on a codebase that future members might not know how to maintain. I realized pretty quickly that even if I edited the site from the existing Github code, Baja would just run into the exact same problem they brought me in for.
03 moodboarding
reimagining the shell
One thing I loved about Baja was how much personality the team already had. Rather than creating a completely new identity, I pulled from what was already recognizable—especially the existing logo and colors—and refined those elements into a more cohesive visual direction.
I muted the original palette, established clearer typography and hierarchy, and created reusable styles for buttons, containers, spacing, and other UI elements. This gave the site a system that still felt unmistakably Baja.
04 design process
designing for the next driver
One of my biggest concerns was what would happen after I left the team. Reworking the existing code could solve the immediate design problems, but it could also put Baja right back in the same position once the next person needed to make an update.
That pushed me to rebuild the site in Framer. The content is all labeled and edited by me and future members can update content, swap imagery, and maintain the site with out needing to understand an unfamiliar codebase. They also can host the domain directly through framer.
05 inal designs
race!
With the visual system established, I started restructuring how information was presented across the site. The goal was to make it easier for prospective members, sponsors, and anyone curious about Baja to quickly understand who the team was and where to go next.
Instead of treating every piece of information with the same visual weight, I used hierarchy, spacing, imagery, and clearer calls to action to guide visitors through each page. Sponsorship was especially important: sponsors support Baja for visibility, so I wanted their presence to feel integrated into the experience rather than hidden away in a static wall of logos.
06 reflections
post-race inspection
This was one of the first websites I've ever designed and launched and it taught me that designing a website isn't only about how it looks. It also means thinking about how people will interact with it, update it, and take ownership of it in the future.
It served as my gateway into UX and taught me that designing a visual Identity that will define what sponsors, future members and the next designer will see.
What i love most about media, is seeing the way it makes people feel when they interact with it, and although the team’s site is a relatively small aspect of what goes into BAJA, it creates unity; it makes people feel like they are apart of something greater than themselves.
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erikafung265@gmail.com
